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Best of Clarksville

Event website
redesign + build.

My role
UX & visual design
WordPress development
Tools
Figma
WordPress / Elementor
ActiveCampaign (forms & CRM)
Timeline
Two weeks / 2026
Best of Clarksville homepage hero with the 2027 event date, location, and a See 2026 Winners button.
01 Home hero.
2026 winners page with an A–Z bar for jumping to categories by first letter.
02 Jump to winners by category initial. Keeping it in one list was mandatory.
Meet our 2026 benefiting charities: cards for the Montgomery County Angel Fund, F.U.E.L. Ministries, and the Armed Services YMCA.
03 Meet the charities benefiting from the event. Part of the redesign was to bring the nonprofit side forward.
Behind the workExplore the design processSeasonal journeys, marketing collaboration, and design within constraints.
01

The annual calendar

The right action at the right time.

Nominations, booths, sponsorships, tickets, and results become relevant at different points in the year. I worked with the board to organize those requirements into pages and seasonal states, so the website could explain what was available and what was coming next.

Before sales

Coming-soon ticket page with availability message and ticket prices.
Before sales / A coming-soon state with prices up front.

Sales page

Ticket page showing admission prices, event information and the Ticket Tailor area.
Sales open / Pricing, event details, and the Ticket Tailor checkout.
02

The ticket journey

From campaign to ticket page.

I collaborated with social media and marketing colleagues to carry the event’s visual identity and messaging into the whole site. The ticket page is one clean example: clear pricing, practical information, and a notice about the Ticket Tailor checkout give visitors a defined next step.

Social campaign by the social media and marketing team.
Mobile ticket page with vertically stacked advance, gate and child pricing.
Mobile pricing
Mobile ticket purchase panel explaining the external Ticket Tailor checkout.
Mobile checkout notice
03

Finding the winners

A simpler change the board could adopt.

The previous winners page was a long list of categories and businesses. I proposed category browsing and search to give visitors a more direct way to find results.

The board wanted to retain the familiar format. I kept the category-and-winner list and added alphabetical sections with A–Z jump links. This gave visitors a way to skip to a letter without introducing a new browsing system.

Before / Scroll through the list ↓

Edited composite of the archived winners captures showing the continuing list.
Delivered winners page with A–Z jump links and alphabetical category sections.
Shipped / A–Z navigation above the alphabetical results.
Try the live winners navigation (opens in a new tab)
04

Delivery & reflection

Progress the board could say yes to.

In a two-week sprint, I rebuilt a longstanding nonprofit’s website around its yearly calendar while keeping the workflows its board relies on.

When my first idea for the winners page didn’t fit, I kept the goal and changed the approach, and the A–Z navigation shipped.

Delivered

Participation pages, ticket information, seasonal messaging, and alphabetical winners navigation, built in WordPress and Elementor.

Collaboration

The winners page taught me to separate a usability goal from a preferred solution. The final interaction solved the long list within the board’s requirements.

Next iteration

With more time (the initial two-week timeline was tight), I’d watch how visitors look for winners, then compare the A–Z navigation with category browsing or search.